When a process needs memory, some room is created by moving the upper bound of the heap forward, using the brk() or sbrk() system calls. Because a system call is expensive in terms of CPU usage, a better strategy is to call brk() to grab a large chunk of memory and then split it as needed to get smaller chunks. This is exactly what malloc() does. It aggregates a lot of smaller malloc() requests into fewer large brk() calls. Doing so yields a significant performance improvement. The malloc() call itself is much less expensive than brk(), because it is a library call, not a system call. Symmetric behavior is adopted when memory is freed by the process. Memory blocks are not immediately returned to the system, which would require a new brk() call with a negative argument. Instead, the C library aggregates them until a sufficiently large, contiguous chunk can be freed at once.
Reference : Advanced Memory Allocation | Linux Journal