Consider the generator G(x) = x + 1 = 11 (or any generator with coefficient of x^0 as 1 will do) and message as M(x) = 1011
After performing modulo-2 division, we get CRC bit as 1.
So, codeword = Message + CRC = 10111
Now coming to the rule, it says that if you modify exactly one bit of your codeword, error will be detected.
Let the third bit be modified from 1 to 0. So modified codeword is 10011.
Now, if you perform modulo-2 division of this newly modified codeword with our generator G(x) = x + 1, you'll get a non zero remainder indicating an error!!
Similarly you can check for any other bit of the codeword given that only bit is modified.
However if you modify 2-bits of the codeword, the remainder would be zero and error won't be detected.
This rule works only if G(x) has coefficient of x0 as 1 and only for single-bit modification in the codeword.